Brand-Led Growth Budget Calculator

Estimate your partnership budget based on common planning benchmarks

Baseline Type

Total

Enter ARR or Venture Capital — whichever you're using as your planning baseline.

Marketing Budget^¹15%

10%25%

Brand Marketing^²35%

25%50%

Agency Partnership^³20%

15%25%

Summary

Monthly Payment

$8,750

Quarterly ÷ 3

Quarterly Retainer

$26,250

Annual Partnership

$105,000

20% of Brand

Budget Summary

Brand Budget

$525,000

Marketing Budget

$1,500,000

Total

$10,000,000

Resources & Citations

^¹Marketing Budget: Industry benchmarks suggest high-growth B2B SaaS companies allocate 10-25% of ARR to marketing. Source: SaaS Capital 2025 Benchmarks, Gartner 2024 CMO Spend Survey

^²Brand Marketing: Typically, 25-50% of the overall marketing budget is dedicated to brand-building activities versus performance marketing. Source: Forrester 2026 B2B Marketing Guide

^³Agency Partnership: Companies generally spend 15-25% of their brand budget on agency partnerships and external creative services. Source: ANA Trends in Agency Compensation 2025