Brand-Led Growth Budget Calculator

Estimate your partnership budget based on common planning benchmarks

Baseline Type

Total

Enter ARR or Venture Capital — whichever you're using as your planning baseline.

Marketing Budget^¹15%

10%25%

Brand Marketing^²35%

25%50%

Agency Partnership^³20%

15%25%

Summary

Monthly Payment

$8,750

Quarterly ÷ 3

Quarterly Retainer

$26,250

Annual Partnership

$105,000

20% of Brand

Brand Budget

$525,000

Marketing Budget

$1,500,000

^¹Marketing Budget: Industry benchmarks suggest growth-stage startups allocate 10-25% of total budget to marketing. Sources: SaaS Capital "2025 Spending Benchmarks", SaaS Marketing Budget Best Practices

^²Brand Marketing: Brand-focused initiatives typically represent 25-50% of total marketing spend for companies prioritizing awareness and positioning. Sources: Gartner 2024 CMO Spend Survey, Forrester Planning Guide 2026

^³Agency Partnership: Strategic agency partnerships typically range from 15-25% of brand budgets, varying by scope, deliverables, and level of integration. Sources: ANA 2025 Trends in Agency Compensation, 4A's 2025 Billing Rate Benchmark Survey